当您运行 小型企业，很难将时间专门用于营销。 The digital world is made up of multiple channels that seem to require constant management, essentially making marketing a second full-time job for managers and business owners.数字世界由似乎需要持续管理的多个渠道组成，从根本上使营销成为经理和企业主的第二份全职工作。 Luckily, having the right marketing tools in your arsenal can simplify and automate your digital marketing strategy, as well as optimize it for ROI.幸运的是，在您的武器库中拥有合适的营销工具可以简化和自动化您的数字营销策略，并针对ROI进行优化。 Keep reading to find out how you can get started today!继续阅读以了解如何立即开始使用！
铅得分
Lead scoring determines which leads are most likely to make purchases.潜在客户评分确定最有可能进行购买的潜在客户。 If you're running a small business, it's essential to focus on the hottest leads first, putting moderate effort on those who need nurture efforts and minimizing the time spent on the leads least likely to convert.如果您经营的是小型企业，则必须首先关注最热门的潜在客户，对需要培育努力的人员进行适度的工作，并最大程度地减少花费在最不可能转换的潜在客户上的时间。 By implementing lead scoring, you'll also know what each lead needs to make a purchase decision.通过实施销售线索评分，您还将了解每个销售线索做出购买决定所需的条件。
To get started with lead scoring, determine the factors that make a lead valuable to your business.要开始进行潜在客户评分，请确定使潜在客户对您的业务有价值的因素。 Assign point values to specific demographic traits, such as age, industry and job title, as well as to actions like form fills and click-throughs.将点值分配给特定的人口统计特征，例如年龄，行业和职称，以及诸如填表和点击等动作。 Add up these points and you get your lead “score.”将这些点加起来，您将获得潜在的“成绩”。 Effective use of CRM marketing tools should let you directly implement automated lead scoring based on user actions on multiple platforms.有效使用CRM市场营销工具应该使您能够基于多个平台上的用户操作直接实现自动的潜在顾客评分。
电子邮件滴注
An email drip, or sequence, is a series of automated emails sent in a specific order based on user actions.电子邮件滴落或顺序是一系列基于用户操作以特定顺序发送的自动电子邮件。 Email drips perform particularly well compared to single send blasts: you can expect an与单次发送爆炸相比，电子邮件发送的性能特别好：您可以期待 80% 打开率和 300% click-through rates.点击率。 If you're using an effective如果您使用的是有效的 CRM和电子邮件平台，您可以根据用户的独特行为为其添加电子邮件滴答。
When you build your drip campaign, keep your users and their specific needs in mind.在制作点滴广告系列时，请牢记用户及其特定需求。 Leverage the capabilities of email marketing tools to make content more specific to each of your audience segments.充分利用电子邮件营销工具的功能，使内容更加针对您的每个细分受众群。 Most email drips last between 6-12 messages;大多数电子邮件持续时间介于XNUMX到XNUMX条消息之间； that's enough to take leads through the entire buyer's journey from awareness to a decision.这足以在整个买方从意识到决定的整个过程中带头。
社交聆听
Social listening is typically used by larger brands to track mentions of their name and products, but it can be equally beneficial for small businesses keeping an eye on the competition.大型品牌通常使用社交倾听来跟踪其名称和产品的提及，但对于关注竞争的小型企业而言，这同样有利。 Social listening is offered in the form of several marketing tools that allow you to follow mentions of tags, profiles and locations on social media.社交侦听以几种营销工具的形式提供，使您可以关注社交媒体上标签，配置文件和位置的提及。
Social listening lets you go beyond just following your competitors' accounts to truly understand what audiences are experiencing and how you can help.通过社交聆听，您不仅可以跟踪竞争对手的帐户，还可以真正了解受众正在体验的内容以及如何提供帮助。 These marketing tools allow you to track keywords related to your business and engage in conversations with potential customers.这些营销工具使您可以跟踪与您的业务相关的关键字，并与潜在客户进行对话。 Keep in mind that it's not enough to simply track请记住，仅跟踪是不够的 社会化媒体 -您需要利用调查结果来吸引受众。
动态内容
Dynamic content is digital hypertext markup language (HTML) content that changes based on the individual viewer.动态内容是数字超文本标记语言（HTML）内容，它会根据个人查看者而变化。 As individuals match the dynamic content fields, they will be able to see a customized version of that content.当个人匹配动态内容字段时，他们将能够看到该内容的自定义版本。 For example, a store could have their “locations” page only provide the closest stores to a viewer's geotag.例如，一家商店的“位置”页面可能只提供与查看者的地理标签最接近的商店。 A service company might dynamically display the testimonials most relevant for a viewer's chosen service.服务公司可能会动态显示与观看者选择的服务最相关的推荐。
This might sound highly technical, but most marketing tools make dynamic content simple.这听起来可能是技术性很高的，但是大多数营销工具都使动态内容变得简单。 You don't need to write HTML code if you choose the best marketing tools for your small business needs.如果您选择适合小型企业需求的最佳营销工具，则无需编写HTML代码。 Email personalization, such as including a recipient's name in the greeting, is a simple and high-value way to get started.电子邮件个性化（例如在问候语中包括收件人的姓名）是一种简单且高价值的入门方法。 Dynamic content is a marketing automation tactic for small businesses that can take websites, landing pages and targeted ads to the next level, especially when used effectively and consistently.动态内容是针对小型企业的营销自动化策略，可以将网站，登录页面和目标广告提高到一个新水平，尤其是在有效且一致地使用它们的情况下。
为您的小型企业选择营销工具
There are thousands of marketing tools and automation platforms out there, each with its own strengths and drawbacks.市场上有成千上万种营销工具和自动化平台，每种都有其优缺点。 For small businesses, specifically, it's critical to ensure that you're maximizing your marketing budget.特别是对于小型企业，确保您最大限度地利用营销预算至关重要。 Opt for a选择一个 设备齐全的营销平台 易于实施，每天使用起来很直观。
